Posts tagged social media
Good afternoon, homies!
LOOK! A ROBSTER! (Please, before you accuse me of acting racist, read on…)
At approximately I-Have-No-Idea O’clock on February 22, 2012, Mr. Robert Mills of Redding California posted a complaint on Red Lobster’s Facebook page about the lack of free birthday dinners he had received from said fine seafood / delishcuits establishment.
You see, Robert Mills is not a man of great means. Some (him) might even go so far as to say that the expired egg truck driver (I’m assuming that’s what he does?) is POOR. SO POOR.
All Mills wanted to do for his 56th birthday was eat some free lobstah without killing anybody first (Don’t do it, Bobby! We hear that death row serves a terribly briny last meal platter!).
Fortunately for Rob and hitch hiking prostitutes everywhere, the Internet took up his case against Red Lobster. And guess what?
ROBSTER IS GETTING HIS LOBSTER!
While many of the web’s finest Tweeted and wrote on Red Lobster’s Facebook wall in support of the movement, the credit for this victory should fall square on the sexy shoulders of Matt Stopera from Buzzfeed, and then trickle on down to thewhitesade for tipping him off in the first place (so, not SUPER squarely I guess…)
Merely 3 hours after Buzzfeed unleashed their army of loyal readers upon Red Lobster’s social media properties, the company replied with this:
And we, the Internet people FREAKED OUT with joy. Or maybe it was just me? I don’t know, but I’m chuffed that Red Lobster retweeted me:
GIVINK TO ME ALL JOUR BIZZKITS NOW!
Standing Crabwalk break:
Feb 21, 2012 | Source: Keek.com
Back to the story.
Robert Mills eventually logged onto The Facebooks again and I’m assuming he saw the melee because he made a statement:
A few of the cats at work were wondering if maybe, just maybe, this was all a setup. A truly brilliant marketing campaign produced by Buzzfeed for the lobstahkings. It was certainly effective… but I’d like to think it was organic and pure. Otherwise, I’d feel a bit had. Buzzfeed has a very, very special place in my heart and my bookmarks. As in I don’t even have it bookmarked because it’s automatically the first thing I look at every minute.
I LOVE YOU, Buzzfeed Tweeter. *creepy whisper* I love you…
That’s me. Come find me here at the Old Mill and we’ll hang out, okay?
PS: Gizmodo did some digging and it turns out that our boy Rob is actually a convicted felon. Oops! Hehe. Oh well. Victory, all the same
… garners puke-in-mouth reactions from graphic designers, eye rolls from PR pros and lethargic nods of approval from social media strategists.
The first thing that went through my mind when I saw this redesigned Hipsters R Us logo was “OMG, April Fools.”
Then, remembering that it’s November, I navigated to the page and immediately thought “OMG, 4chan.“
But I was wrong.
Nobody hacked into urbanoutfitters.com to swap out the embedded fonts for titles generated with Word Art, and (to the best of my knowledge) Zack Morris didn’t travel forward in time for a design internship at some web development firm in NYC.
This shizz is legizz. Le-Jizz.
I think it’s safe to say that anyone who’s not a Dancing With The Stars judge can see how much this redesign SUCKS.
So what’s the deal, Urban Outfitters?
Did a mass suburban revolt against $90 t-shirts drive down your revenue so much that you had to outsource web design work to your moms?
Or did the mad social buzz and resultant media attention garnered by Gap Logogate 2010 inspire you to stage your own public stumble?
I’d slam on UO for playing copy-cat if I didn’t think this move was so genius and intentional.
Double the press, double the clicks, double the “OMG that logo IS gross… ooh! 40% off women’s outerwear!”
Then again, this could just be Urban Outfitters waxing ironic. That is sort of their thing, after all.
The company’s marketing department is obviously familiar with the commodification of nostalgia, and their buyers are keen on re-trendicizing fashion mistakes gone by – so I suppose it’s not a shock that their graphic profile follows suit.
Urban Outfitters’ new logo may be ugly by all contemporary aesthetic standards but perhaps, like all things hip, it’s just too cool for a square like me to appreciate yet.
Who knows… maybe it’ll grow on me like *shudder* high-waisted skinny jeans….
Or maybe not.
In this humble Torontonian blog-bot’s opinion, it’s effing genius.
Personally, I have a bipolar kind of relationship with the city of Toronto.
Rarely am I ever just “meh” about living here. It’s either love love LOVE or all-consuming HATRED.
The horrible people, the fabulous people, the terrible weather, the beautiful weather, the infuriating public transit system and traffic jams, THE INFURIATING PUBLIC TRANSIT SYSTEM AND TRAFFIC JAMS.
Apparently, I’m not the only one with intense feelings for the T-dot.
I’ll admit that Toronto ticks me off like nothing else on a bad day, but I’ll also contend that rage feels better than nothing at all – especially when it’s peppered with delight.
The opportunities I’ve been granted here professionally more than make up for all of the traffic jams and TTC delays I stress over, and the fact that I live above a Starbucks and a flower shop takes the edge off paying more than twice the rent I did in Windsor.
The pretentious, douchey scenes I’ve stumbled upon are outweighed by all of the interesting, chill and endlessly welcoming ones.
The smiley homeless man who told me to have a blessed day turned upside down a frown that had been put in place by the drunk bum who cursed me to hell and put a pox upon my family (A freaking POX, man! Hilarious, old-tymey hate.)
There’s a lot of up and down, hot and cold bull-ish (literally) that comes with living an urban lifestyle but you know what? It’s not bull-ish at all, because it’s life and it’s REAL.
If London is vanilla (not the spicy French kind), Toronto is mint-chocolate chip, superkid and tiger tail mixed together with smarties on top in a WAFFLE CONE, son!
Me and Teeyo, we’ve got a tumultuous relationship, but it’s an exciting one.
I mean, we’ve only really been exclusive for about four months now (though to be fair, we’ve been seeing each other in progressively frequent intervals over that past 18 years or so).
The spark is strong and the chemistry’s correct, but there’s still a lot to hash out. A whole darn lot to learn before we reach the level of intimacy I had with Windsor or Chatham.
We’re way beyond what I had with London though, and that’s a start. Heck, no it’s not. I felt more at home living in Jönköping than I did London, and it’s half way around the world.
But I digress.
I know that in time I’ll grow comfortable here… maybe even get bored. That rage could subside, but that spark could fade too. It happens.
Maybe I’ll have to seek out a new city at that point — one that excites and frustrates me the way that Toronto does now. Or maybe I’ll crave excitement a little bit less and be content to chill.
We’ll worry about that when the time comes, I suppose. I’ve still got many a borough to explore, many a canine soul to capture, many a scene to conquer and many a traffic jam to Tweet about.
(It’s not Tweeting and driving if you’re sitting in a vehicle that isn’t moving, SUPERCOP.)