Posts tagged social media
Good afternoon, homies!
LOOK! A ROBSTER! (Please, before you accuse me of acting racist, read on…)
At approximately I-Have-No-Idea O’clock on February 22, 2012, Mr. Robert Mills of Redding California posted a complaint on Red Lobster’s Facebook page about the lack of free birthday dinners he had received from said fine seafood / delishcuits establishment.
You see, Robert Mills is not a man of great means. Some (him) might even go so far as to say that the expired egg truck driver (I’m assuming that’s what he does?) is POOR. SO POOR.
All Mills wanted to do for his 56th birthday was eat some free lobstah without killing anybody first (Don’t do it, Bobby! We hear that death row serves a terribly briny last meal platter!).
Fortunately for Rob and hitch hiking prostitutes everywhere, the Internet took up his case against Red Lobster. And guess what?
ROBSTER IS GETTING HIS LOBSTER!
While many of the web’s finest Tweeted and wrote on Red Lobster’s Facebook wall in support of the movement, the credit for this victory should fall square on the sexy shoulders of Matt Stopera from Buzzfeed, and then trickle on down to thewhitesade for tipping him off in the first place (so, not SUPER squarely I guess…)
Merely 3 hours after Buzzfeed unleashed their army of loyal readers upon Red Lobster’s social media properties, the company replied with this:
And we, the Internet people FREAKED OUT with joy. Or maybe it was just me? I don’t know, but I’m chuffed that Red Lobster retweeted me:
GIVINK TO ME ALL JOUR BIZZKITS NOW!
Standing Crabwalk break:
Feb 21, 2012 | Source: Keek.com
Back to the story.
Robert Mills eventually logged onto The Facebooks again and I’m assuming he saw the melee because he made a statement:
A few of the cats at work were wondering if maybe, just maybe, this was all a setup. A truly brilliant marketing campaign produced by Buzzfeed for the lobstahkings. It was certainly effective… but I’d like to think it was organic and pure. Otherwise, I’d feel a bit had. Buzzfeed has a very, very special place in my heart and my bookmarks. As in I don’t even have it bookmarked because it’s automatically the first thing I look at every minute.
I LOVE YOU, Buzzfeed Tweeter. *creepy whisper* I love you…
That’s me. Come find me here at the Old Mill and we’ll hang out, okay?
PS: Gizmodo did some digging and it turns out that our boy Rob is actually a convicted felon. Oops! Hehe. Oh well. Victory, all the same
… garners puke-in-mouth reactions from graphic designers, eye rolls from PR pros and lethargic nods of approval from social media strategists.
The first thing that went through my mind when I saw this redesigned Hipsters R Us logo was “OMG, April Fools.”
Then, remembering that it’s November, I navigated to the page and immediately thought “OMG, 4chan.“
But I was wrong.
Nobody hacked into urbanoutfitters.com to swap out the embedded fonts for titles generated with Word Art, and (to the best of my knowledge) Zack Morris didn’t travel forward in time for a design internship at some web development firm in NYC.
This shizz is legizz. Le-Jizz.
I think it’s safe to say that anyone who’s not a Dancing With The Stars judge can see how much this redesign SUCKS.
So what’s the deal, Urban Outfitters?
Did a mass suburban revolt against $90 t-shirts drive down your revenue so much that you had to outsource web design work to your moms?
Or did the mad social buzz and resultant media attention garnered by Gap Logogate 2010 inspire you to stage your own public stumble?
I’d slam on UO for playing copy-cat if I didn’t think this move was so genius and intentional.
Double the press, double the clicks, double the “OMG that logo IS gross… ooh! 40% off women’s outerwear!”
Then again, this could just be Urban Outfitters waxing ironic. That is sort of their thing, after all.
The company’s marketing department is obviously familiar with the commodification of nostalgia, and their buyers are keen on re-trendicizing fashion mistakes gone by – so I suppose it’s not a shock that their graphic profile follows suit.
Urban Outfitters’ new logo may be ugly by all contemporary aesthetic standards but perhaps, like all things hip, it’s just too cool for a square like me to appreciate yet.
Who knows… maybe it’ll grow on me like *shudder* high-waisted skinny jeans….
Or maybe not.
In this humble Torontonian blog-bot’s opinion, it’s effing genius.
Personally, I have a bipolar kind of relationship with the city of Toronto.
Rarely am I ever just “meh” about living here. It’s either love love LOVE or all-consuming HATRED.
The horrible people, the fabulous people, the terrible weather, the beautiful weather, the infuriating public transit system and traffic jams, THE INFURIATING PUBLIC TRANSIT SYSTEM AND TRAFFIC JAMS.
Apparently, I’m not the only one with intense feelings for the T-dot.
I’ll admit that Toronto ticks me off like nothing else on a bad day, but I’ll also contend that rage feels better than nothing at all – especially when it’s peppered with delight.
The opportunities I’ve been granted here professionally more than make up for all of the traffic jams and TTC delays I stress over, and the fact that I live above a Starbucks and a flower shop takes the edge off paying more than twice the rent I did in Windsor.
The pretentious, douchey scenes I’ve stumbled upon are outweighed by all of the interesting, chill and endlessly welcoming ones.
The smiley homeless man who told me to have a blessed day turned upside down a frown that had been put in place by the drunk bum who cursed me to hell and put a pox upon my family (A freaking POX, man! Hilarious, old-tymey hate.)
There’s a lot of up and down, hot and cold bull-ish (literally) that comes with living an urban lifestyle but you know what? It’s not bull-ish at all, because it’s life and it’s REAL.
If London is vanilla (not the spicy French kind), Toronto is mint-chocolate chip, superkid and tiger tail mixed together with smarties on top in a WAFFLE CONE, son!
Me and Teeyo, we’ve got a tumultuous relationship, but it’s an exciting one.
I mean, we’ve only really been exclusive for about four months now (though to be fair, we’ve been seeing each other in progressively frequent intervals over that past 18 years or so).
The spark is strong and the chemistry’s correct, but there’s still a lot to hash out. A whole darn lot to learn before we reach the level of intimacy I had with Windsor or Chatham.
We’re way beyond what I had with London though, and that’s a start. Heck, no it’s not. I felt more at home living in Jönköping than I did London, and it’s half way around the world.
But I digress.
I know that in time I’ll grow comfortable here… maybe even get bored. That rage could subside, but that spark could fade too. It happens.
Maybe I’ll have to seek out a new city at that point — one that excites and frustrates me the way that Toronto does now. Or maybe I’ll crave excitement a little bit less and be content to chill.
We’ll worry about that when the time comes, I suppose. I’ve still got many a borough to explore, many a canine soul to capture, many a scene to conquer and many a traffic jam to Tweet about.
(It’s not Tweeting and driving if you’re sitting in a vehicle that isn’t moving, SUPERCOP.)
Good morning boys and girls!
I woke up to a story about our ticklish friend laying the smack down on some dude in Florida, then I clicked over to an OldSpice-style crowdsourced Elmo Q&A from Mashable, and sorted through a multitude of stories in my RSS reader about the aftermath of last week’s “Katy Perry’s boobs make Sesame Street fans blush” viral win.
Step aside, Lindsay Lohan – There’s a new red-haired tabloid darling in town and methinks he’s got longevity to spare.
He’s virtually immune to aging and all of his emergency PR lifelines are still in tact (he has yet to pull the lesbian kiss, the fake marriage, or event exit a car sans-panties as far as we know.)
Surely, Sesame Street understands the power of viral web media.
This is demonstrated by their increasingly robust website and Youtube channel which (coincidentally?) recently featured (and then pulled) a controversial hyper-buzzed video starring none other than our boy Elmo and sex-pot du année, Katy Perry:
I’m not saying that the whole Katy Perry/Sesame Street thing was strategically planned to draw attention to Sesame Street’s Youtube channel or the brand itself but… well yeah, I guess I am. That’s exactly what I’m saying.
Snuffalupagus: So, we’ve got this Youtube channel and we’ve worked very hard to build up but the clicks just aren’t coming through. How can we fix this before PBS’s marketing department pulls our social-media sesame scrilla?
Big Bird: Well gee, Snuffy – hows about we send an email blast out to the boys and girls?
Yip-Yip Martians: Yip-yip-yip-yip-yip! Uh-huh! Uh-huh! Uh-huh!
Snuffalupagus: No, you idiots! Email blasts never translate into quality traffic. We need something smart… something sexy.
Cookie Monster: COOKIES! I mean… BOOBIES!
Snuffalupagus: Yessss, YES, Cookie Monster! A hot young tart will bring us eyeballs galore… But we can’t just throw the Spice Girls up on television for no reason… we need an angle!
Oscar the Grouch: *grumble grumble* The Spice Girls SUCK! They haven’t been cool since 1997! *grumble grumble*
Snuffalupagus: Well then just WHO do you propose we objectify for hits, Mr. Grouch?
Cookie Monster: COOKIES! I mean… KATY!
You’ll have to use your imagination to figure out how the rest of this top-secret (and VERY EXISTENT) meeting went because I left on my unicorn at that point to grab some butterbeer with Sabrina the Teenage witch.
Suffice to say, the street’s elite could all agree that there was no harm in releasing a show-clip featuring one of today’s hottest young starlets in a racy outfit on Youtube, pulling this video and alerting the press about why said video was pulled (Katy Perry’s boobs are just tooooo hot!) and sitting back to watch the media go nuts as Google searches for “Katy Perry Sesame Street” bring in mad web traffic.
Nicely played, Snuffster.
Whether the ensuing SNL bit was long-planned or just a nice little cherry on top of Katy Perry’s whip-cream bra, I have yet to conclude. Either way, BONUS!
Planned or organic (planned), this little friendly fiasco was a win all around.
Good press for Sesame Street, Good press for Katy Perry (REALLY good for Katy Perry) and good entertainment for we the people who like to ogle Katy Perry’s breasts Elmo.
My advice to Sesame Street? Lay low and let the good vibes roll for a little while. As cute as it may be, you’re pushing it with the True Blood parody.
PS – This landed on the cutting room floor. I was like… meh.
Sometimes, an advertising campaign comes along that is so clever and so well executed, that I just can’t get it out of my head. Who am I kidding, “sometimes” – this happens like, every week… ’tis my cross to bear for being an Ad blog junkie, I suppose.
Anyhoo, one of my favourite brands (in terms of creative marketing, that is – I’m not a huge fan of their overpriced Guido threads), has gone and done WOWED me again with a campaign so smart, it’s downright stupid.
Reviews in the Ad world have been mixed, but in this blogging-university-student-nobody’s opinion, Diesel’s silly celebration of stupidity is simply superb! (#alliterationaddictsanonymous)
The Italian clothing company has been known to push the envelope in the past. Anybody remember their fabulously controversial 2007 ‘Global Warming Ready‘ campaign?
Some are calling the ‘Stupid’ campaign controversial as well, but I don’t see how it could be by any stretch. It’s a little hypersexual maybe, but you’d think that people would be used to soft core smut in the fashion world by now. I love the concept, the design, and the brilllllliant execution of this entire campaign. It’s cute and quirky; absent of those notorious ‘bored supermodel pouting about how much it sucks to get paid thousands of dollars to fly around the world and stand around getting your photo taken in gorgeous clothing’ shots. The ads are still rife with Brazillian-bombshell types, of course – they just happen to be having fun in these photos, instead of nonchalantly glancing around like “is it time for a
cocaine coffee break yet”?
Kudos to Anomoly UK for a solid job well done. Regardez… mon favorites:
Check out all of the print ads @ YVY – it’s worth the 4 minutes of your time, trust.
I think that I’m drawn towards these ads because they sort of speak to this prevailing ideology that seems to surround the creative industry as a whole. I read a great little editorial in my campus newspaper the other day that laid out the problem pretty well – this line, in particular, inspired me to let out a “HOLLAH!” mid work-out that made the kid on the treadmill beside me look over like “um, wtf Blondie?” ->
It’s part of a sad trend in the design world where creative work is seen as both easy and worthless.”
I can’t tell you how many times I’ve been asked to “whip together a simple website” for a friend or to “write up a quick article” for an employer in a matter of hours. It seems as if people outside the creative industries view the work we do as fluffity fun. And it IS fun, sure – I can guarantee that every creative director, copy writer, graphic artist, photographer and editor had a blast creating that Diesel campaign.
I can also guarantee that they worked many a 16-hour day, lost sleep over the pressure of seemingly impossible deadlines and client expectations, and surrendered thousands of great ideas to the cutting room floor. It’s no easier a task to kill your babies than it is to conceive them, believe me.
The world that I’ve been pouring myself into over the past year since I started J-School seems to really hold fast to that “smart is right, stupid is wrong” notion that Diesel not-so-discreetly pokes fun at.
I’ve learned that there’s room for creativity in the news industry – as long as it’s tightly contained within a specific set of boundaries laid out by the higher-ups (many of whom just happen to be UBER SMART
close minded dinosaurs that have steered the industry towards financial ruin um… gentlemen.
This is not what I expected when I decided to pursue a masters degree in journalism, but I’m nonetheless glad that I did come to J-School and wouldn’t change that decision for the world. The skills I’m taking away from this program are invaluable, and maybe I did need to smarten up my stupidity just a touch – but I’ll never let them beat it out of me completely.
If ‘stupid’ means getting a B on an assignment because I happen to throw an offbeat (but delightfully poignant) limerick into the middle of a feature story that doesn’t follow CP Guidelines, so be it.
I’m not a robot (yet) and I don’t think that journalists should be. I may never work for The Globe and Mail, but gaaaahdangit, I’m going to have FUN wherever I am and I’m going to make the media, my way.
Maybe I’ll end up at an advertising agency or doing public relations or blogging for an iconic music television station (fingers crossed!) – with any luck, I’ll be hosting my own daily siamese-cat-themed talk show on the WB next year (Tyra’s slot is up for grabs, righ’?) – but I could just as well end up in a newsroom upon graduation, working under a director who GETS IT and creating content that makes people take notice – because you can’t deliver a message unless you grab the audience’s attention first.
As “stupid” as creative work may seem to those in other fields, and as “stupid” as a lot of my ideas may seem to those in my current field (okay, I admit that my story pitch about chasing hookers in East London with a microphone was a little bit on the stupid side), I’d rather do something stupid than something safe.
My name is Lauren O’Neil, and I’m proud to be 100% stark raving stupid – because smart may have the brains…
I don’t know how I didn’t happen to stumble upon Brian Solis‘s Conversation Prism sooner – especially since a lot of my academic work over the past three years has revolved around the role of new media in modern communicatory practices and the formation and impact of the digital divide on contemporary societies and stuff. *BIG BREATH*
Anyways, it’s awesome and I love it -especially version 1.0. I’m old-school like that, and also just a little bit stupid – so I appreciate the simplicity.
Now watch this video:
Today’s lesson = complete. (And you didn’t even need to go to a fancy Ontario private school to get it. Long live the interwebs!)
Now, I must go to Toronto. But first, shower. I already took one today, but I worry that the smell of onions, patchouli and flithy jockstrap emanating from the scruffy man beside me in yoga this morning was contagious. I can feel it in my hair.