Money is the anthem of success, so put on mascara and your party dress…

When I first heard that Lana Del Rey would be playing both Marilyn Monroe and Jackie O. to A$AP Rocky’s JFK in her new video for National Anthem, I was like… “ew.”

And then I saw the video.

Believe me guize, I WANTED to hate this — Really, I did.

Perhaps I wanted it to dislike it because the L.A. Times told me to, or because trout mouthed betches drive me crazy, or because A$AP Rocky and Lana Del Rey wearing those square shades and that white mailot (respectively) in a video that looks like it was shot through a rotating series of Instagram filters is just more hipster culture than I can handle in 7 minutes and 41 seconds? I’m not sure.

The fact is, I don’t hate it. I really, really like it.

I think it’s beautifully shot and cut together, fuzes contemporary culture with nostalgia nicely, and tells a charming story. Not to mention the fact that this song is just dope as heck.

Also, as one astute commenter on Hypebeast noted (quite accurately, imho), “anything A$AP is touching in 2012 is fire… ”

True story. You heard this yet?

I’ll stop there and let you judge the video for yourself. Reviews have been mixed and, of course, there’s plenty of controversy over the whole “recreating history” thing (See Complex’s shot-by-shot photographical inspiration piece on the video here.)

There’s no doubt in my mind Del Rey (or whoever controls her career) knew exactly what she was doing. Homegirl’s never had a hard time getting press, ja? Good on her.

She’s exactly the type of artist I’d love to hate… if only I could stop liking her so damn much.