Social Media Week Toronto, 2012 Styles + The Weekend Wrap(ish)
I’ve got 40 grillion supercool things from this weekend to blog about, but it’s Monday now and if I don’t log what I remember of last week in my little diary here right now I never shall. The circle of blog! It moves so quickly. YOLO.
I spent a lot of #SMWTO at work this year, creeping the hashtags from afar when I wasn’t busy doing, you know, social media (wrong verb, but I don’t know what the right one is). Is that ironic? Maybe in a loosely defined Alanis Morissette sort of way…
It’s all good though, because the BEST of social media week came to ME. Ha! Take THAT, Universe. Or, maybe I should say thank you to the Universe. I don’t know why I have so much unwarranted animosity toward the world sometimes, jeesh.
This “Twitter Tree“, as I referred to it, provided our office with so much more than something cool to glance en route to the coffee machine — it was downright inspiring (in an “I could never figure out how to turn Tweets into origami birds for the purpose of an interactive art installation, but I’m totally glad that somebody else did” type of way.)
Basically, the team printed Tweets from the #SMWTO hashtag onto small sheets of paper which were then folded into birds and hung upon a tree (which was painstakingly constructed in the evenings leading up to Social Media Week). The colour of the paper bird was determined by the emotional sentiment of the particular Tweet, providing an at-a-glance snapshot of how people across the board were feeling about the week-long experience. So cool.
The Brototype boys are gone now, but they were kind enough to let us keep the tree for a little while. I love creeping by to read some mesages when I get a chance.
On Wednesday evening, Entrinsic hosted a Social Media Week VIP party which was great fun. The place was slammed and I finally got to show some of my friends where it is I spend my daytimes (like, past what can be seen on Dailybooth).
This wall is one of the things I love most about our office.
Thursday, I was hardcore Social Media Week panelizing all day long.
The main purpose was to take a look at the evolution of the word “curate” and discuss what it means to be a curator in the digital age. My sweater matched the signage — completely unintentional, I swear.
I found the panel stimulating, reflective and very well-structured thanks to Holly’s insightful questions, the expert opinions of my fellow panelists, and the smart audience feedback.
You can find some of the live-Tweets on Epilogger. I think these ones sum up how I feel about the subject pretty concisely:
After the AGO panel, I rushed over to LUMA for lunch with my fellow “Social Media Ref” participants and the team from Cision (our gracious hosts and event organizers). That restaurant is beautiful. The food is beautiful, the dining room is beautiful, the staff are beautiful — heck, even the tea pots are beautiful!
The panel itself was held in the TIFF Bell Lightbox, and the audience was much bigger than I had expected. Cool
I was a bit self conscious about the fact that my sweater matched the chairs (seriously – I didn’t plan it!) but I really enjoyed the debates.
Honestly, any chance I get to rap about blogamalism and branded Internetting is one I’ll jump at. I’ve seen so much in the past couple of years, walking that line between advertising and reporting. It’s a neat, new space and it’s been a blast to explore it. I’m hungry to learn more from all of these experienced people I meet doing things like this, always.
The audience Tweets for this one were a blast to scroll through afterwards.
Finalllllly, there was a wrap party of sorts that I stopped by for a few minutes on my way to HHK. That was aight. Hip Hip Karaoke WOULD have been amazing, had we got in. By 11:00 pm, there was a line up longer than **** **** ****!
We still had a good night with our friends though, and Saturday more than made up for missing HHK. Lots of adventures that I really will blog about LATER or NEVER (The art / music / awesome show at Creatures Creating will have its own post. The double late night hot tubbing, probably not.)
I did my first keg stand at
Tiny Danza NIXON‘s afterparty (congrats, boys!) for the sheer purpose of wanting to drink something upside down. I don’t even like beer. So many camera phones were out and the video is funny, but we’ll leave those videos and photos where they belong: not on my blog. I’m Roger Murtaugh.